
Brian Bengs
October 6, 2026 · Newsletter
There’s Four Weeks Left
“Keep an eye on South Dakota.” I’ve been saying it for months, and I’ve truly believed it ever since this campaign launched last April.
This has been a long and thrilling ride. Today marks just four weeks until Election Day. As an Independent, I prefer to focus on discussing issues and having conversations with voters about what they want done about them.
My Independent campaign is about delivering change for South Dakotans, but it also goes beyond that. It’s about the whole nation, what the U.S. Senate will look like in January. It’s about all the issues shared by South Dakotans and Americans in general, and what my position as a U.S. Senator would mean in and of itself
Princeton Professor Dr. Sam Wang describes South Dakota as a strategic opportunity for donors looking to maximize the impact of their dollars. In fact, he describes South Dakota as a state with “the highest per-dollar leverage,” meaning each dollar raised has a much higher impact than in other states with larger populations and/or more heavily funded races. Note South Dakota in the upper right corner of this graph:

The polling is very close. Several race-raters have already shifted South Dakota away from “Strong R,” and I’m expecting even more shifts in my direction as we get closer and closer to the Big Day. As a bonus, your donation stretches much farther here than in other states.

Running one statewide ad one time in South Dakota costs about $80. Compare that to ~$3,500 in Texas, $2,800 in Florida, or ~$1,800 in Ohio, and you can see how supporting my campaign here also leaves you with greater capacity to strategically chip into any other races you may be prioritizing.
Don’t sleep on South Dakota. Today, I’m asking for you to make a strategic decision by chipping into my campaign, where each and every one of your dollars holds a greater impact. It’s literally more bang for your buck.
Help support the campaign here
Over a million dollars has already been poured into South Dakota against me this election cycle. That’s basically unheard of for a U.S. Senate race here, but it’s true. My opponent and his Big Money, Big Tech backers are spending big bucks to run negative ads against me, because they’re realizing that they cannot take South Dakota for granted anymore.
Your donation today helps support the campaign. That means it keeps our ads on TV, it means we reach more voters on the ground, and it means my name and message are spread far and wide.
Go to my website, bengsforsouthdakota.com, or check out the dozens of Substack articles I’ve written in the past year. If you see something you support there, please consider contributing to help me pursue it in the U.S. Senate.
Thank you for reading.
Brian L. Bengs, Lt Col (Ret)
Independent Candidate for U.S. Senate